World Food Prize
Celebrates Twenty Years of Inspiring Life-Saving Achievement When Iowa native Dr. Norman E. Borlaug sets his mind to something, it gets done. When he learned of the famine plaguing Mexico in the 1940s... Read More

Goodman on Marketing
"Not again,” I tell John LaMarche, Vice-President of Emerging Growth Group, a business development and venture fund management company in Des Moines, as we look at another business plan... Read More

A Tale of Two Rivers
"We have the capital for stability. We can offer any product. We have all the latest technology. And we focus on the customer. Two Rivers is a one-stop shop... Read More

Gone in 60 Seconds
Okay…I admit it…with the exception of the Indy 500, watching multi- million dollar mobile billboards chase each other around in a circle for two hours never much appealed to me... Read More

Issue #8 Aug:

Bankers Trust The Value of Volunteerism
Trained volunteers monitor the public parks in Denver, Colorado, a state capital and regional economic metropolis. Reeling from a declining economy and state budget shortfalls, Springfield, Massachusetts, has instituted an annual Day of Caring, matching prospective volunteers and community service agencies.

GOODMAN ON MARKETING: You Have An Ugly Baby
I hate to tell people that their baby is ugly, but that is what I am paid to do. Why do people pay me to do this?  Mainly because our clients know it's hard to tell the parents, to their face, that they think their baby is ugly. We have all been there, haven't we?

FROM THE PUBLISHER Business Golf
If you know my business partner and Pioneer Communications' CEO, Jim Slife, or me at all, you know we are avid golfers.  But, more than just recreational golfers…we really enjoy golf as a means to do business and as a way to entertain customers or get to know prospective clients. 

Issue #7 July:

Cover Story: DeWaay Capital Managment
It's 86 degrees under a fierce sun, and Don DeWaay isn't sweating, even though he's dressed impeccably in a dark blue worsted wool suit, silk tie, crisp white shirt and suspenders... Read More

Goodman On Marketing
Lisa and I were coming home after a week of business and R&R in San Diego . I was trying to recover from a dinner party my brother, John, arranged where I was the token conservative (Lisa is agonistic when it comes to talking politics)... Read More

Spotlight on Business
It is said that one of the most stressful things in life besides marriage and career changes, is relocating. Along with marriage and a new job, moving should be an adventure to a new place, while beginning a new chapter of your life. Unfortunately, the typical scenario with relocating usually involves immense stress... Read More

Issue #6 June:

Cover Story -- Insurance From the Principal
When CEOs and HR professionals lie awake at night, often the inner dialogue goes something like this: In today’s employment market, how can we recruit and retain the key personnel we need to be competitive...
Read More

Goodman On Marketing
John Willemsen, founder of Battery Patrol (now Interstate All Battery Centers), understood the value of information and controlling it. He did not want the information or knowledge of his customers , or even his products , to be owned by his salespeople, but to be owned and controlled by the company... Read More

Business Spotlight -- Whiteline Fever
Whiteline Fever. To truck drivers, it’s when they’re mesmerized by the continuous lane markings on the highway. Ryan Staiert was mesmerized by the view from the fifth floor of what will be his new downtown Des Moines living space... Read More

Issue #5 May:

Publisher
It’s been said that progress has its casualties. Never is this statement more evident than when observing what’s happened in the last 20 years or so, since the dawn of the computer- on-every-desk era.

Cover Story
Often one of the most important aspects of employment, besides the job itself, are the benefits packages that the company offers to its employees. Employees search to find the best package deal to accommodate them and their family’s needs.

Goodman On Marketing
There has been a lot in the news lately about organizations (both for profit and non-profit) not watching the store. That is, having activities go on, or monetary deals being made (employment, compensation, contracts), that are not in the best interest of that organization.

Smmart Guy
This job sucks,” complained the sales rep to his co-workers.
“They (meaning management) don’t know what they’re doing. This really sucks.”

Issue #4 April:

Peoples Company A Reinvention in Realty
It's 8:00 in the morning and Steve Bruere is looking forward to his first meeting of the day. He's meeting the owners of Opus One, a new firm building homes in the fast-growing suburb of Norwalk just south of Des Moines.

Goodman On Marketing
If you have heard one of my presentations before, you may recall this: I often start off by asking, How many of you believe that information or knowledge is power? Inevitably, a show of hands indicates agreement.

The SMMarT Guy
I have a news bulletin for all of you, began sales Guru Terry Mayfield in his speech to a room full of sales and marketing professionals, I hate salespeople.

Issue #3 March:

Triplett Office Essentials (Cover Story):
Establishing an office space involves more than simply moving in a desk and hanging a sign on the door. As any successful company is well aware, the environment of an office must foster comfort and efficiency to motivate employees to be creative, collaborative, and productive. Fortunately, for most companies, a call to Triplett Office Essentials is all it takes to make that happen. Read More

Goodman On Marketing:
This past month, we gathered for my father's 80th birthday.  It was not just a celebration of Richard Goodman's life-to-date, hitting the eight decade milestone, it was much more. Read More

From The Publisher:
Zero to 20 in 10 Years I'll be the first to admit, if Pioneer Communications were a sexy sports car, our current rate of acceleration would not impress many.  Zero to 20 in 10 years?  C'mon, we'd be lapped by a glacier.  But, we're not a sports car, we're a publishing company, and in the publishing world.zero to 20 in 10 years is warp speed. Read More

Issue #2 February:

Setting the Standard for Style in Iowa (Cover Story):
Jewelry shopping is not always the most pleasant experience. Like other major purchases, jewelry requires thinking, planning, and looking toward the future, perhaps even generations away. Read More

Goodman on Marketing:
Last Christmas,    my wife, Lisa, wanted a "together" gift:  specifically, for me to attend yoga classes with her down at Yoga on 5th in Valley Junction.  Being one who finds it hard to select gifts and also being a bit cheap, this sounded like a great gift idea. Read More

From the Publisher Eight Isn't Enough
It's early on a Tuesday morning.  Six-thirty, to be exact.  Too early to be banging the keyboard in search of my column for this edition of Central Iowa Business, but mornings (for me, anyway) are the best time for writing.  The office is quiet.the coffee strong.and my mind, what little there is left, is free of the clutter and mental spam each day inevitably brings.  In a word.I'm fresh. Read More